Sunset Promotions » Sea of Dreams Media Recap… BLVD

FRIDAY, JANUARY 6

BLVD at the INDEPENDENT

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Over
the past 2 decades there have been few bands or acts with whom
SunsetSF has worked more often and successfully than BLVD. The SF born
electronic trio in many ways represents everything we love about our
music scene. They are classically trained musicians who play dance
music. They are hip hop producers who don’t bother with rap (anymore).
They are terribly introverted people who play incredibly extroverted,
explosive music. Their shows are like family reunions, where everyone
knows everyone and everyone knows every word to every song… and yet
there typically ARE no words. BLVD has ceased its constant touring and
their local performances are getting fewer and further between as the
three cornerstones move on to other projects. But there is nothing quite
like the rare times when they come together. Don’t miss this one

Unstoppable! SANTIGOLD (and Friends) - Photo by Raymond van Tassell
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In
2008, Sunset’s first year working on Sea of Dreams, we failed famously
and massively on the box office/entry system throwing a major damper on
what was otherwise a great event. Hundreds were inconvenienced and we
spent weeks of personal time unraveling the mess, apologizing, making
amends. We also set a goal during that time to get this event to 100%
customer satisfaction, ie: perfection.
As we know, this goal isn’t totally realistic but we wanted to chase it
relentlessly. In 2011, our colleagues in the industry at CMAC
recognized our improvement by voting Sea of Dreams California’s “Best
Event Over 5000.” And while we still strive towards the fleeting and
subjective ideal of perfection,
we think we achieved a degree of excellence at Sea of Dreams 2012 that
surpassed even 2011′s lofty standards. Every stage, every area, every
artist was a HIT. The entry took no more than 10 minutes for most and
the entire audience was in the doors by 11:30pm. We had ZERO ambulance
calls and only a few minor medical incidents ably handled by the
professionals from Rock Med. The VIP areas were vastly improved, in
flow, offerings, and access. More than 5 days after the event we have only positive feedback from our community (although we welcome any feedback that would help us improve in the future).

Mayans & Aliens feat. Beats Antique – Photo by Jason Monque
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We
want to thank you all so much for your spirit, your costumes, your
maturity and energy. We want to thank all of the many artists of all
kinds that helped make this event so beautiful. We want to thank our
friends at the Concourse for all of their hard work. We want to
recognize the terrific work done by our vendors and partners on
production, art, sound, lights, staging etc, including Spider Ranch,
Dan English, Felix Lighting, Accurate Staging, Kinetic Events,
Ticketfly, CSC Security, Rock Med, Nexus, Dirtybird, Hookahdome, Om
Shanti, Club Exotica, the Zomes, Fractal Forest, Amuseum, Inflatable
Arts and everyone else. We are grateful for the incredible efforts of
over 200 staff and volunteers in putting it all together. We consider it
a tremendous honor and privilege that you trust is with the first
moments of your year, time after time. We at SunsetSF, anonEvents and
AnTenNae promise to continue to continue to work tirelessly towards
perfection.